Laffies Happy Babies (concept art & doll design)

Laffies Happy Babies is a line of interactive dolls with realistic facial expressions and emotional responses. Each doll laughs when you touch the right spot—like their belly, ear, nose, bottom, or when interacting with their toy—and gets sad when you don’t. The dolls also react to each other and are supported by a mobile game app. The brand is present across multiple platforms, including a TV commercial and a live-action YouTube show.

My role combined product design and concept art across multiple media:

Doll and Outfit Design:
-Created full outfits for each doll, including clothing, textile patterns, and matching accessories.
-Developed visual proposals that conveyed the playful and expressive personality of each character.
-Ensured visual coherence between fashion elements, brand storytelling, and the physical product.

Concept Art for Digital and Broadcast Media:
-Designed icons, UI assets, and visuals for the mobile game app (iOS and Android).
-Created graphic elements adapted for the TV commercial and the live-action show on YouTube.
-Worked closely with animation and production teams to maintain a unified visual identity across formats.