Ava (Video game Character design)

**Character Design and Visual Development**

This project explores the visual development of a character for a competitive, sports-themed video game, focusing on personality, visual identity, and the overall atmosphere of the game world.

The presentation includes character turnarounds, portrait artwork, color studies, arena background concepts, and an action splash screen. Two distinct arena environments were developed, exploring different visual directions, from a vibrant, cloud-inspired setting to a bold, geometric environment with a playful, surreal twist.

The creative process spans moodboards, initial sketches, exploration of shapes and color palettes, and the refinement of the final visuals. Each element was designed to work cohesively within the game’s visual language while exploring different possibilities for character presentation, environmental design, and visual storytelling.